One of the most important aspects to consider for your AdWords strategy as we enter the holiday season is making sure that user searches are only clicking on your ads if they are actually qualified leads. In other words, when the ad came up, it was actually what the user was searching for in the first place. This is where Search Terms Reports come into play.
The post How to Use the Google AdWords Search Terms Report by @ProvenData appeared first on Search Engine Journal.
Source:: SEO News
