By Barrie Smith Following the release of the Google Trips Android and iPhone app, what opportunities does it bring to local businesses and their marketing teams alike. The post Google Trips: What are the Opportunities for Businesses? by @barriesmithii appeared first on Search Engine Journal. Source:: SEO News
By Julia McCoy Learn why content marketing isn’t an easy overnight achievement: but, why the long-term dividends could mean your highest-value marketing. The post Why Content Marketing Isn’t an Overnight Success by @JuliaEMcCoy appeared first on Search Engine Journal. Source:: SEO News
By Kelsey Jones This week #SEJLive was joined by Anne Ahola Ward and Bridget Randolph to discuss mobile SEO and the future of the search industry. Below are their live sessions and the topics they covered. Watch more SEJ Live Sessions by following our schedule or viewing past sessions on our Facebook page. Anne Ahola Ward, CircleClick Anne answered questions from the SEJ community on the future of SEO, including mobile optimization. She appeared LIVE on our Facebook page: Some of the Future of SEO questions Anne answered include: What’s the current state of search now? Is mobile search a…
By Aaron Agius Content marketing is more than just posting and re-purposing. Learn how skyscraper content just might be the missing piece in your marketing strategy. The post Aim for the Stars: Creating Truly Killer Skyscraper Content by @IAmAaronAgius appeared first on Search Engine Journal. Source:: SEO News
By Brent Csutoras In this Marketing Nerds episode, Tom Anthony of Distilled talks about the future of search and how it can help SEOs understand where the industry is moving. The post Tom Anthony Talks About the Future of Search on #MarketingNerds appeared first on Search Engine Journal. Source:: SEO News
By Andrew Raso A few key metrics are all it takes to track the effectiveness of any SEO campaign. Incorporating these 6 critical metrics will give invaluable insight. The post 6 Critical Metrics to Add to Your SEO Campaigns appeared first on Search Engine Journal. Source:: SEO News
By Jacob Millen Webinars are such big business that everybody does them. How do you make your webinar stand apart from the pack? Here are five tips. The post 5 Tips for Improving the Quality and Impact of Webinars appeared first on Search Engine Journal. Source:: SEO News
By Marc Purtell Since e-commerce sites are different from news sites, a case must be made for the necessity of implementing AMP pages on an e-commerce site. The post Why E-Commerce Needs AMP by @MarcPurtell appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google continues to make remarketing an even more powerful tool for advertisers with the release new advertising innovations. The post Google Continues to Rev Up Remarketing With Latest AdWords Innovations by @SouthernSEJ appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google Maps has updated its mobile app with new voice search capabilities. The post Google Maps Maximizes Voice Search Capabilities in Latest Update by @SouthernSEJ appeared first on Search Engine Journal. Source:: SEO News