By Matt Southern Yahoo as we know it is no longer. CEO Marissa Mayer resigned, and remaining board members have chosen to rename the company as “Altaba Inc.” The post Yahoo Renames Itself as ‘Altaba’, CEO Marissa Mayer Resigns by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google gave site owners plenty of time to prepare the upcoming mobile interstitials penalty, but in case you have not yet done so, we have rounded up 10 pieces of expert advice. The post 10 Ways to Get Ready for Google’s Mobile Interstitials Penalty on January 10th by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Danny Goodwin Here are nine amazing trends in visual content marketing (infographics, videos, data visualizations, and more) you need to know for 2017. The post 9 New Visual Content Marketing Trends for 2017 by @DannyNMIGoodwin appeared first on Search Engine Journal. Source:: SEO News
By Nancy Lim The rise of voice search has changed the tactics used by today’s savvy marketer, but the effect virtual assistants have on inbound calls has yet to be fully realized. Call tracking and analytics gives marketers crucial insight into the performance of the digital campaigns that drive phone calls and the types of leads those calls bring to the sales team. The post As Voice Search Changes the Game, Marketers Need Better Call Analytics by @nancy_elle appeared first on Search Engine Journal. Source:: SEO News
By Anna Crowe All brands have their own way of marketing but there are certain holidays that every marketer should have on list to stay in-the-know. Here is a list of holidays ripe for marketing. Plus, check out my free template! The post 2017 Marketing Calendar + A Free Template to Get Started by @annaleacrowe appeared first on Search Engine Journal. Source:: SEO News
By Caitlin Rulien Still not sure what the difference is between Snapchat and the five-month-old Instagram Stories? Learn more in this post. The post Snapchat Versus Instagram Stories: What’s the Difference? by @sayscaitlin appeared first on Search Engine Journal. Source:: SEO News
By Stoney G deGeyter Too often, we treat website guests as unexpected visitors. Learn how to treat them as an anxiously awaited guest so you can turn them into a customer. The post Stop Treating Your Website Guests Like Just Another Visitor! by @stoneyd appeared first on Search Engine Journal. Source:: SEO News
By Danielle Antosz If you are a digital marketing freelancer or want to be one, join us for the next SEJ ThinkTank webinar. We will be discussing where to find jobs, how to recognize client red flags, and much more. The post How to Find Freelance Clients [Webinar] by @dantosz appeared first on Search Engine Journal. Source:: SEO News
By Julia McCoy With so many resources, there is little excuse for us to choose to remain stuck in the same old methods and day-old practices. As the New Year approaches, learn the top 10 mistakes that are easy to make, but easy to avoid if you’re on guard. The post 10 Common Content Mistakes You Don’t Want to Make in 2017 by @JuliaEMcCoy appeared first on Search Engine Journal. Source:: SEO News
By Rina Caballar Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has been affected, and how a mobile-first world has affected UX. The post What Is the Google Mobile Interstitial Penalty? [PODCAST] appeared first on Search Engine Journal. Source:: SEO News