Category: SEO News

By Tyler Thursby Content is king. There it is. That deeply flawed slogan of the white hat SEO community — the ultimate over-simplification of what it takes to drive traffic to your website. Virtually every marketer under the sun has parroted this jargon at some point or another, ad nauseam. These are the words of a guilty man. The post Content Is King: The Greatest Lie Ever Told in SEO by @tthursb appeared first on Search Engine Journal. Source:: SEO News       

By Ron Dod Have you heard of Fashion Nova? They’re dominating Google rankings right now. Find out how this fashion company is outranking their competitors and learn a thing or two on how you could rise to the top of SERPs. The post A Small Player is in the Big Leagues for Competitive Keywords… How? by @Visiture_search appeared first on Search Engine Journal. Source:: SEO News       

By Kelsey Jones Duane Forrester, formally of Bing and Bruce Clay Inc., joins Yext. The post Duane Forrester Joins Yext as VP of Industry Insights by @wonderwall7 appeared first on Search Engine Journal. Source:: SEO News       

By Danny Goodwin Here are seven things search marketers need to know about Google’s Ads Added by AdWords test, plus reaction from some top PPC marketing experts. The post Google’s Ads Added by AdWords Test: 7 Things to Know by @DannyNMIGoodwin appeared first on Search Engine Journal. Source:: SEO News       

By Danny Goodwin Pinterest is making its paid search product – which includes keyword and shopping campaigns, targeting, and reporting – available to more advertisers. The post Pinterest Expands Search Ads Offering by @DannyNMIGoodwin appeared first on Search Engine Journal. Source:: SEO News       

By SEJ AdNouncements Are you searching for the perfect opportunity to learn actionable insights, to be inspired by industry experts, and to connect with fellow SEO and SEM professionals? Look no further because Napa Summit has got you covered! Enter now to win two free tickets! The post Wine Country Networking: Win A Free Ticket to Napa Summit 2017! by @sejournal appeared first on Search Engine Journal. Source:: SEO News       

By Lucinda Honeycutt Influencer marketing is about authenticity – natural-sounding recommendations from real people to build your brand’s credibility. The post 6 Influencer Marketing Mistakes That Waste Your Budget by @LEHoneycutt appeared first on Search Engine Journal. Source:: SEO News       

By Josh McCoy Making a great first impression with your website can mean all the difference on whether you will hold a big lead list or nothing but a big bounce rate. Learn what you may be doing wrong and what you must look for to make that important first visit impression. The post 10 Common User Experience Pet Peeves by @@joshuacmccoy appeared first on Search Engine Journal. Source:: SEO News       

By Matt Southern Google AdWords has introduced new IF functions to search ads which allow ad text to be customized based on whether or not specific parameters are met. The post New Google AdWords IF Functions Allow for Greater Ad Customization by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News       

By Danny Goodwin Facebook is changing the way it ranks stories in the News Feed. The social network is adding a new ranking signal and updating real-time signals. The post Facebook Is Changing How it Ranks Stories in 2 Ways by @DannyNMIGoodwin appeared first on Search Engine Journal. Source:: SEO News