Category: SEO News

By Rina Caballar The results are finally in! Here are some key findings from Search Engine Journal’s Annual Report on the 2017 State of Digital Marketing. Let’s take a closer look at how the digital marketing industry is changing — and how it remains the same. The post SEJ Annual Report: State of Digital Marketing 2017 [INFOGRAPHIC + PDF] by @rinadianewrites appeared first on Search Engine Journal. Source:: SEO News       

By Danny Goodwin Facebook’s tool to combat fake news is here. The social network is adding a red warning sign whenever users share disputed content. The post Facebook Adds Disputed Alert to Fight Fake News by @MrDannyGoodwin appeared first on Search Engine Journal. Source:: SEO News       

By Chris Giarratana If your business needs to drive traffic on a small marketing budget then this guide is for you. Check out the proven steps to grow your business on a budget! The post 3 Simple Ways to Build a Winning SEO Strategy on a Shoestring Budget by @CJGiarratana appeared first on Search Engine Journal. Source:: SEO News       

By Aaron Agius The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Read on to learn how to split test for successful campaigns. The post 5 Tips For Running Effective Facebook Ads Split Testing Campaigns by @IAmAaronAgius appeared first on Search Engine Journal. Source:: SEO News       

By Aaron Agius Google Analytics is the unchallenged champion of the online data game, but it can’t do everything. To get the full picture, you have to combine it with other tools and services. Here’s where to look to bridge the gap between Google Can and Google Can’t. The post What Google Analytics Can’t Tell You… by @IAmAaronAgius appeared first on Search Engine Journal. Source:: SEO News       

By Ben Wood Are you making use of Multi-Channel Funnel (MCF) reports in Google Analytics? Ben Wood offers advice on how to use them to gain deeper insights on your traffic. The post Taking a Deeper Look at Conversion Paths in Google Analytics by @iambenwood appeared first on Search Engine Journal. Source:: SEO News       

By Matt Southern In the latest version of Google Allo users can call upon Google Assistant with a single tap. The post Google Brings One-Tap Google Assistant Access to its Allo Chat App by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News       

By Matt Southern Bing is honoring what is said to be its most requested Bing Ads feature with the release of Bing Ads Editor for Mac. The post Bing Ads Editor Now Available for Mac Users by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News       

By Ryan Jones Beware the Ides of March. In case this is all Greek to you, it won’t soothe you to hear me say that DMOZ – the open directory project – the noblest directory of them all – once king of directories and championed by Google- will cease to exist mid-March. While some SEOs are taking this announcement as a final stab in the back from Google, others welcome it as a long overdue succession of SEO strategy. The death of DMOZ brings with it the end of an era of SEO. As SEOs we are sometimes masters of…

By Joe Castro Trying to decide between Google AdWords and Facebook Ads to promote your organization? Learn about the different factors to consider when making this decision to increase the chances of making the right choice! The post Which Is Better: Facebook Advertising or Google AdWords? by @PPCJoeC appeared first on Search Engine Journal. Source:: SEO News