Category: SEO News

By Corey Morris One-day conferences are emerging as great educational and networking opportunities that are budget friendly for the search marketing industry. Planning a successful event requires a few key components starting with the strong leadership team that can program the day, attract sponsors, and attract a great audience. The post How to Organize a Great One-Day Conference by @coreydmorris appeared first on Search Engine Journal. Source:: SEO News       

By Matt Southern Google has launched a new feature which gives business owners the ability to streamline the process of reclaiming ownership of their GMB listing. The post Google My Business is Now Automating Ownership Conflict Resolution by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News       

By Matt Southern Google has brought tappable shortcuts to mobile search, as well as its iOS and Android app, which gives users one-touch access to information. The post Google Rolls Out Mobile Shortcuts for Faster Access to Information by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News       

By Rina Caballar Rhea Drysdale joined #SEJLive to talk about understanding your brand’s reputation through reputation marketing. Rhea also gave examples of companies doing reputation marketing right and shared advice on how teams can work together to build a good reputation for their company. The post SEJ Live: Rhea Drysdale on Understanding Your Brand’s Reputation by @rinadianewrites appeared first on Search Engine Journal. Source:: SEO News       

By Wesley Parker Improving your Adwords performance can be tough when you start to hit a ceiling. This is when reviewing your account for areas of improvement and implementing new strategies come into their own. This article will cover seven of the most effective strategies for improving your AdWords performance. The post 7 Strategies for Improving AdWords E-Commerce Performance by @wesleyparkerr appeared first on Search Engine Journal. Source:: SEO News       

By Andrew Lolk Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means for your account, what actions you should and hear from the industry experts what they really think. The post When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk appeared first on Search Engine Journal. Source:: SEO News       

By Matt Southern Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers. The post Google to Give Advertisers More Control Over Where Their Ads Appear by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News       

By Matt Southern Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content The post Google Loses Major Advertisers After Ads Appear Next to Extremist Content by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News       

By Kelsey Jones Kelsey Jones is leaving Search Engine Journal, effective March 31st. The post Kelsey Jones Leaving Search Engine Journal by @wonderwall7 appeared first on Search Engine Journal. Source:: SEO News       

By Rina Caballar Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real life examples of how audits have made a difference in a website’s visibility. The post Best Practices for 2017 SEO Audits [PODCAST] by @rinadianewrites appeared first on Search Engine Journal. Source:: SEO News