By Lucinda Honeycutt All too often, marketers focus solely on the hard conversion — making the sale. There are ways to get customers to soft convert or show interest in your products and services. Check out this list to help you get started. The post 6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt appeared first on Search Engine Journal. Source:: SEO News
By Stoney G deGeyter Use these questions to assess the knowledge of any potential SEO you are interviewing. The post 46 SEO Job Interview Questions to Assess a Candidate’s Knowledge by @stoneyd appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google has opened up Google Posts, the ability to post content directly to search results, to more verified entities. The post Google Opens Up Google Posts to Sports Teams, Museums, and More by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9. The post Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Rina Caballar Want to get your website or landing page audited by a panel of experts, all for free? Join SEJ ThinkTank on April 5th, 2017 at 2 pm Eastern for a free, hour-long webinar to get expert feedback on your website or landing page. The post Get a Free Site Audit on the Next #SEJThinkTank Webinar by @rinadianewrites appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google is keeping up with the demand for more news by adding over 200 more stories to the home screen of its News & Weather app. The post Google Adding Over 200 More Headlines to News & Weather App by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Aaron Agius As a retailer, setting your prices can be the most difficult part of your business. An often overlooked option to zero in on the perfect price: split testing. Here are a few ideas and hypotheses to get you started on the path to price perfection. The post How to Use Split Testing to Optimize Your E-Commerce Store’s Prices by @IAmAaronAgius appeared first on Search Engine Journal. Source:: SEO News
By Clark Boyd Google Sheets is an increasingly powerful tool for SEO analysis, especially when its add-ons feature is incorporated. Here we have provided 4 recommendations for essential SEO extensions. The post 4 Google Sheets Add-Ons Every SEO Should Have by @clarkboyd appeared first on Search Engine Journal. Source:: SEO News
By Eugene Feygin Check out the last 5-month trend focused on quick answers/featured snippets in the e-commerce industry, including brands such as Amazon, Staples, REI, eBay, and many others! The post An Analysis of Google’s “Featured Snippets” and 280k E-Commerce Keywords [STUDY] by @rawseo appeared first on Search Engine Journal. Source:: SEO News
By Amanda DiSilvestro Being able to define and differentiate between fake news and reputable news is becoming more and more important. Learn all you need to know here. The post How to Differentiate Fake News from Real News in Social Media by @ADiSilvestro appeared first on Search Engine Journal. Source:: SEO News