By Stoney G deGeyter Use these five critical knowledge points to assess your competition before establishing your digital marketing goals. The post How (and Why) to Use Competitors to Establish Your Marketing Goals by @stoneyd appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Instagram has a new effect for videos that could end up being one of its best features since the Boomerang. The post Instagram’s Superzoom Could be the Next Boomerang by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google has rolled out a new shopping ad in AdWords just in time for the holiday season. The post Google AdWords’ New Showcase Shopping Ads Can Display Collections of Products by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern LinkedIn is bringing smart replies to its messaging platform in an effort to help keep conversations going. The post Quickly Respond to LinkedIn Messages With New Smart Replies by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Snapchat updated its iOS app with a feature previously only available on Android — link sharing from third-party apps. The post Now You Can Share Links to Snapchat from Third Party Apps on iOS by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google’s John Mueller has cleared up any confusion around what to do with low quality content. The post Google: Improving Low Quality Content is Better Than Deleting It by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Benj Arriola Black hat SEO has a huge downside. Learn why some people can be fooled into thinking these risky tactics work. The post 6 Reasons Why Some People Think Black Hat SEO Tactics Work by @benjarriola appeared first on Search Engine Journal. Source:: SEO News
By Patrick Reinhart Naming Google’s algorithms gave them an inordinate amount of power. Instead of worrying about algorithm changes, do this instead. The post One of Google’s Biggest Mistakes Was Naming Algorithm Updates by @askreinhart appeared first on Search Engine Journal. Source:: SEO News
By Corey Morris Here are eight Google Analytic reports and tools that can help us prove the value of social media marketing The post 8 Ways to Measure Social with Google Analytics by @coreydmorris appeared first on Search Engine Journal. Source:: SEO News
By SEMrush Learn how you can keep up with Google’s ever-changing algos at all times with the help of SEMrush sensor. The post Weatherproof SEO: How to Stay on Top of Google Algorithm Changes by @semrush appeared first on Search Engine Journal. Source:: SEO News