By Julia McCoy Learn how to build a strong content strategy to drive more focused, ROI-based content marketing. The post 6 Fundamental Rules for Building a Practical, ROI-Based Content Strategy by @JuliaEMcCoy appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Facebook has been quietly phasing out the ticker over the past few weeks, and has now removed it altogether. The post Facebook Removes Ticker News Feed For Monitoring Friends’ Activity by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Joe Castro Find out how ad extensions might be negatively impacting your paid search campaigns. The post Are Ad Extensions Actually Costing You Conversions? [DATA] by @PPCJoeC appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google’s latest addition to search results features celebrities answering frequently asked questions about themselves. The post Google Brings Celebrity Q&A Videos to Search Results by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Jeremy Knauff This SEO road map for home builders can give you a serious advantage over your competitors. The post SEO for Home Builders: How to Reach Buyers Earlier In the Sales Cycle by @jeremyknauff appeared first on Search Engine Journal. Source:: SEO News
By Eli Schwartz When making a decision of ccTLD vs. subdomain vs. subdirectory, your best choice is a subdirectory. Here’s why. The post Subdomain vs. Subdirectory vs. ccTLD: Which Is Best in 2018 by @5le appeared first on Search Engine Journal. Source:: SEO News
By Sam Hollingsworth The Google Pigeon Update, one of the biggest local search algorithm changes ever, changed the way local businesses ranked. The post How the Google Pigeon Update Changed Local Search Results by @searchmastergen appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern In response to a controversial article published by The Outline, Google has reminded publications to refrain from accepting bribes for links. The article in question claims that major publications on the web, including New York Times, CNN, and TechCrunch, have accepted payments from companies in exchange for positive coverage. Several writers, who remain anonymous, admitted to The Outline that they accept money for links. Some have done so for years, and people within the industry are well aware this is going on. Bribing journalists for links is becoming so common that it’s now the new norm, which…
By Matt Southern Google is revamping search results by expanding some key components and introducing a new way to find relevant content. The post Google Revamps Search Results: Expanded Featured Snippets, Related Topics, More by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Danny Goodwin What 25 of the top marketing experts say will be the major PPC trends in 2018 – and beyond. The post 25 Experts on the Big PPC Trends You Need to Know in 2018 by @MrDannyGoodwin appeared first on Search Engine Journal. Source:: SEO News