By Matt Southern Instagram is making it easier for businesses to create full ads that can be used in Stories. The post Instagram Introduces Full Screen Support for Ads in Stories by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern LinkedIn has finally jumped on the video ad bandwagon with video for sponsored content. LinkedIn is also giving businesses the opportunity to add video to company pages. Video for sponsored content are ads that can be placed in the LinkedIn news feed as a standalone post. These video ads have a persistent call to action button, giving businesses the opportunity to capture leads at any point throughout the video. Video for sponsored content can be targeted by traits like job title, seniority, company name, industry, skills, and more. Performance can be measured through insights and breakdowns of…
By Matt Southern In celebration of April Fools Google has released a limited-time feature in Google Maps, available for the next week. The post Google April Fools Joke: Find Waldo in Google Maps by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Roger Montti Google warned that Goo.gl users have one year to vacate. Offers options to help migrate away to new service. The post Goo.gl Shutting Down – These are Your Options by @martinibuster appeared first on Search Engine Journal. Source:: SEO News
By Roger Montti Google’s John Mueller reaffirms that Google does not have a domain authority metric or signal in use at Google. The post John Mueller Rebuts Idea that Google Uses Domain Authority Signal by @martinibuster appeared first on Search Engine Journal. Source:: SEO News
By Dan Taylor By understanding travel-specific micro-moments, and the intent behind them, you can tailor your content to satisfy user intent. The post How Travel Companies Can Adopt Micro-Moments for Better Content by @TaylorDanRW appeared first on Search Engine Journal. Source:: SEO News
By Cynthia Johnson These hyperlocal optimization tips will help local businesses stand out at the micro-moment when customers are ready to buy. The post Hyperlocal SEO: How to Optimize for Micro-Moments by @cynthialive appeared first on Search Engine Journal. Source:: SEO News
By Ilya Cherepakhin These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy. The post Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search by @digital_future appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Bing is expanding ad coverage at the bottom of search results pages, while removing sidebar text ads. The post Bing to Increase Ad Coverage on Bottom of Search Results Pages by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google is testing a new feature which allows Google My Business pages to publish offers directly to search results. The post Google Lets Businesses Post Offers to Organic Search Results by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News