By Fabrice Canel Learn about the Bing team’s progress on their 18-month journey to improve their web crawler, Bingbot. The post Why & How Bing Plans to Improve Its Crawler, Bingbot by @facan appeared first on Search Engine Journal. Source:: SEO News
By Melissa Mackey Learn what click-through rate is, what a good CTR is, and how it impacts ad rank and Quality Score. The post What Is Click-Through Rate & Why CTR Is Important by @Mel66 appeared first on Search Engine Journal. Source:: SEO News
By Anna Bredava This five-step guide will walk you through the five essential steps for creating a social customer service strategy. The post A Complete Guide to Social Media Customer Service by @anna_bredava appeared first on Search Engine Journal. Source:: SEO News
By Amy Hebdon Here’s a user-first keyword research strategy that will improve your paid search campaigns and save you both time and money. The post How to Do PPC Keyword Research in 2019 by @amyppc appeared first on Search Engine Journal. Source:: SEO News
By Navah Hopkins These were the four major mindshifts that helped me appreciate being both a provider and a partner. The post 4 Deep Thoughts on Being a Provider & Partner by @navahf appeared first on Search Engine Journal. Source:: SEO News
By Frederick Vallaeys Here’s why Google uses Quality Score, how they calculate it, and how PPC advertisers can improve it. The post What Is Quality Score & Why It Matters appeared first on Search Engine Journal. Source:: SEO News
By Roger Montti Google announced a major change several years late. The SEO community reacts with disappointment. The post Google Forgets to Announce a Major Change – SEO Community Disappointed by @martinibuster appeared first on Search Engine Journal. Source:: SEO News
By Viola Eva Learn how using on-page SEO tools can help you create data-driven content. The post The Rise of On-Page SEO Tools: Pushing the Frontiers of SEO & Content appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern In Google’s newly released webspam report, the company reveals how it dealt with link spam in 2018. The post Google Made More Linking Practices Less Effective at Manipulating Rankings by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google addressed questions going around the SEO community as of late related to neural matching and its used in search. The post Google Explains the Difference Between Neural Matching and RankBrain by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News