By Luke Davis Looking for books about PPC marketing? Here are 12 of the best you can read right now. The post 12 Alternative PPC Books Every PPC Marketer Needs to Own via @lukedavisseo appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google Chrome’s built-in ad blocker will now block “annoying” and “intrusive” ads that run before and during videos. The post Google Chrome Expands Ad Blocking Efforts to Ads Within Videos via @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Kristi Kellogg Discover 15 ways to boost your personal brand on LinkedIn. The post 15 Ways to Boost Your Personal Brand on LinkedIn via @KristiKellogg appeared first on Search Engine Journal. Source:: SEO News
By Roger Montti Understand what Google calls the “need beneath” a search query to analyze search results and plan your content strategy. The post Search Results Analysis: The Latent Question via @martinibuster appeared first on Search Engine Journal. Source:: SEO News
By Kristin Tynski Here’s what the most viral Reddit images have in common and key insights to optimize your image-based marketing. The post What the Most Viral Reddit Images Can Teach Marketers via @kristintynski appeared first on Search Engine Journal. Source:: SEO News
By Susan Wenograd Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same. Despite being managed within the same ad manager interface, the reality is that these two avenues are starting to have less in common. On the surface, it’s usually a tale of “Instagram skews younger.” That’s certainly true, but it’s interesting (and important!) to note that there are also vastly different goals for users on these platforms. These differences are key in how results play out in advertising on the platforms. In the past, Instagram was a placement box that was checked,…
By Kristi Kellogg LinkedIn should be a part of your business’ social media marketing mix. Discover five ways to use LinkedIn for business. The post 5 Ways to Use LinkedIn to Power Your Business via @KristiKellogg appeared first on Search Engine Journal. Source:: SEO News
By Tony Wright Learn why understanding your audience and going beyond keywords are essential to dominating a small niche in search engines. The post How Do You Effectively Optimize Your Website in a Tiny Niche? via @tonynwright appeared first on Search Engine Journal. Source:: SEO News
By Kirk Williams There is a crucial conversation on automation and data that the PPC industry needs to have right now. Here’s why. The post Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk appeared first on Search Engine Journal. Source:: SEO News
By Nikki Kuhlman These 10 non-PPC tools can help boost your efficiency when managing paid search campaigns. The post 10 Tools for PPC Managers That Have Nothing to Do With PPC via @nikkijumpfly appeared first on Search Engine Journal. Source:: SEO News