By Anne Ahola Ward News that Google was using a new machine learning tool called RankBrain caused a kerfuffle in the SEO world, making us wonder the impact it would have. The post When Machine Learning Meets SEO by @annebot appeared first on Search Engine Journal. Source:: SEO News
By Kelsey Jones A massive opportunity lies in understanding an audience’s emotional state when they are engaging your brand. Learn more from Keesa November 2nd in NYC! The post How Emotions Play Into SEO: An Interview with #SEJSummit Speaker Keesa Schreane by @wonderwall7 appeared first on Search Engine Journal. Source:: SEO News
By Susan Wenograd Taking a fresh look at your AdWords account is the best way to look for cracks. Here are some ways to audit your account. The post How to Audit Your AdWords Account appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google introduced two ad innovations that are designed to help people find more of what they want on mobile devices. The post Google AdWords Upgrades App Campaigns & TrueView Ads by @SouthernSEJ appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern It’s now possible to move a Google Analytics property, or Analytics 360 property, between Google accounts. The post Now You Can Move a Google Analytics Property Between Accounts by @SouthernSEJ appeared first on Search Engine Journal. Source:: SEO News
By Julia McCoy Could short-tail keywords be phasing out? Are you hitting up the right keywords when you prepare to optimize your content? Learn more in Julia McCoy’s post. The post Why and How Short-Tail Keywords May be Dying by @JuliaEMcCoy appeared first on Search Engine Journal. Source:: SEO News
By Chris Campbell Need some inspiration on how your business can take advantage of Pokemon Go? Check out these 15 local businesses who are using Pokemon Go to drive business. The post 15 Local Businesses Taking Advantage of Pokemon Go by @reviewtrackers appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google has now launched trip planning for desktop devices. Until now, Maps on desktop provided users with a limited set of information The post Trip Planning Comes to Google Maps on Desktop by @SouthernSEJ appeared first on Search Engine Journal. Source:: SEO News
By Danielle Antosz In the book “I Know How She Does It”, Laura Vanderkam, a writer and speaker, tackles the idea that we don’t have enough time to do the things we love. The post #SEJBookClub: 5 Strategies for Success from “I Know How She Does It” by @dantosz appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Originally, there was a deadline of October 26 where standard text ads could no longer be used. Google is now extending the deadline to January 31, 2017. The post Google Extends Deadlines for Expanded Text Ads by @SouthernSEJ appeared first on Search Engine Journal. Source:: SEO News