By Alex Panagiotopoulos A step-by-step story of how a local agency was able to generate geographically-targeted, shareable, engaging content using public Instagram geodata. The post How to Turn Social Media Data Into Engaging Local Content by @alexpanagiotopo appeared first on Search Engine Journal. Source:: SEO News
By Danny Goodwin Here’s what 26 of the top marketing experts say will be the biggest trends you need to know in social media in 2017 – and beyond. The post Big 2017 Social Media Marketing Trends You Need to Know by @DannyNMIGoodwin appeared first on Search Engine Journal. Source:: SEO News
By Rina Caballar If you’re laying out some last-minute marketing strategies, you may be thinking of different types of media — earned, owned, or paid — that you can leverage to get the best results next year. So which of these media can give you the best return in 2017? We have the answers for you based on our latest #SEJSurveySays poll results! The post 50% of Digital Marketers Say Earned Media Will Deliver Best Returns in 2017 [DATA] by @rinadianewrites appeared first on Search Engine Journal. Source:: SEO News
By Rina Caballar Yes, you read that right: Instagram now has 600 million users. In the six months since the photo-sharing company announced that it has reached the half-billion mark, another 100 million users have been added. Brands and businesses now have 100 million more reasons to increase their Instagram presence. The post Instagram Now Has 600 Million Users by @rinadianewrites appeared first on Search Engine Journal. Source:: SEO News
By Aaron Agius Want to reach a broader customer base to show off the experience and lifestyle that your brand has to offer? Get creative by mixing up your offline and online marketing efforts. These proven methods will grow, reach, and lift your brand without adding the major expense of traditional offline marketing. The post Combine Online & Offline Marketing for Exciting Customer Experiences by @IAmAaronAgius appeared first on Search Engine Journal. Source:: SEO News
By Danielle Antosz If you have considered marketing your brand on Reddit, you have likely heard the horror stories. The AMAs gone astray or the sad attempt Pilot made at using a meme to promote their own brand. The horror stories are enough to scare away many a marketer. Here’s the thing – you CAN market on Reddit. But only if you approach the audience the way they like to be approached. This week, our SEJ ThinkTank webinar series welcomed back Brent Csutoras, the Chief Social Media Strategist for SEJ and a Redditor of more than a decade. If you…
By Matt Southern Bing reveals it’s top searches of 2016. Included in the report are the top tech trends, top web creators, to viral moments, and more. The post Bing’s Top Searches of 2016 by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Those involved in the Google Contributor program are receiving emails stating the service is shutting down in January 2017. The post Google Contributor Program to Shut Down in January 2017 by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Julia McCoy A look back at the content that “made it” in content marketing, with tens of thousands of shares, is the perfect recipe for inspiration as we end 2016. The post A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016 by @JuliaEMcCoy appeared first on Search Engine Journal. Source:: SEO News
By Tyler Thursby Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility. The post How to Dominate in Search Marketing: The Case for Combining PPC & SEO by @tthursb appeared first on Search Engine Journal. Source:: SEO News