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By Andrea Lehr While white and black hat SEO strategies share a common goal to improve a site’s visibility, they are incredibly different in how they go about it. Each strategy has its advantages and disadvantages, and this post will take a closer look at each tactic and help you determine which one is right for you. The post What Is the Difference Between White Hat and Black Hat SEO? by @AndreaMLehr appeared first on Search Engine Journal. Source:: SEO News       

By Danielle Antosz Join SEJ ThinkTank, in partnership with Rowe Digital, for a 45-minute webinar and Q&A session to learn how to implement the most effective link building strategies. The post The Top Backlink Profiles & How They Were Built [Webinar] by @dantosz appeared first on Search Engine Journal. Source:: SEO News       

By Danny Goodwin Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks? The post 10 Mind-Blowing Stats About Social Media Usage by @DannyNMIGoodwin appeared first on Search Engine Journal. Source:: SEO News       

By Julia McCoy Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics of a modern-day content marketer here. The post 10 Signs You Were Born to Be a Content Marketer by @JuliaEMcCoy appeared first on Search Engine Journal. Source:: SEO News       

By Meg Cabrera Danielle Antosz, SEJ’s Features Editor, and a full-time freelancer, joined SEJ ThinkTank webinar series to talk about finding freelance clients. If you are looking for ways to succeed in freelancing, there are plenty of insider tips that you can learn from her presentation. The post How to Find Freelance Clients [Webinar Recap] appeared first on Search Engine Journal. Source:: SEO News       

By Katya Bovykina If you manage a microsite, you can merge it with your main site to gain rankings and organic traffic. Just follow these step-by-step instructions. The post How to Seamlessly Merge a Microsite for Improved Rankings [Case Study] by @KatyaBovykina appeared first on Search Engine Journal. Source:: SEO News       

By Rina Caballar There’s no stopping Instagram — especially when it comes to Stories. Only five months into its launch, the ephemeral storytelling feature for photos and videos has introduced several new functionalities such as links, live video, and stickers. This time around, Instagram is focusing on businesses by bringing ads and insights to Stories. The post New in Instagram for Business: Insights and Ads in Stories by @rinadianewrites appeared first on Search Engine Journal. Source:: SEO News       

By Matt Southern “Crawl budget” is a loaded term made up of a lot moving parts. Gary Illyes, a Google Webmaster Trends Analyst, has explained exactly what crawl budget is and what it means for Googlebot. The post Googlebot Crawl Budget Explained by Google’s Gary Illyes by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News       

By Meg Cabrera In this day and age where most consumers could have everything with just one click, and there is an insatiable thirst for knowledge, needs, and wants, how can companies keep up with this demanding customer persona the new millennium has created? The post 5 Tips for Amazing Customer Service by @megcabrera appeared first on Search Engine Journal. Source:: SEO News       

By Vikas Agrawal Pinterest may not be the first thing that comes to mind when you think of avenues for social media marketing, but it’s actually perfect for brand-building and sales. Here’s how you can take full advantage of this platform: The post How to Use Pinterest to Supercharge Your Social Media Presence by @http://twitter.com/infobrandz appeared first on Search Engine Journal. Source:: SEO News