By Matt Southern Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever. The post Google AdWords Rolls Out 3 Important Upgrades to Dynamic Search Ads by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords. The post Google Implementing New Innovations for Measuring Store Visits by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Dave Davies Columnist Dave Davies discusses the impact of machine learning, reduced and demoted organic space and voice-first devices on organic search. And if the title didn’t let on, he’s pretty sure there are some huge changes coming. The post The Death of Organic Search (As We Know It) by @beanstalkim appeared first on Search Engine Journal. Source:: SEO News
By Jenise Uehara Henrikson Here’s one of the big things we do to be successful. The post A Secret of SEJ Summit, or “Why We’re Not Your Typical SEO Conference” by @itsduhnise appeared first on Search Engine Journal. Source:: SEO News
By Rina Caballar Conferences are a great way to learn about trends, further improve your skills, and rub elbows with experts and colleagues. So how many marketing conferences do you attend each year? Find out what our Twitter community said for this #SEJSurveySays poll question. The post 64% of Marketers Attend at Least One Marketing Conference Each Year [POLL] by @rinadianewrites appeared first on Search Engine Journal. Source:: SEO News
By Aaron Agius By auditing your content, you can stop wasting your efforts on things that don’t produce results and put your energy into avenues that will drive your business forward. When performing a content audit, it’s important to do things correctly. Here are some common mistakes to avoid when performing a content audit. The post What Most Companies Get Wrong With Content Audits by @IAmAaronAgius appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9. The post Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google has opened up Google Posts, the ability to post content directly to search results, to more verified entities. The post Google Opens Up Google Posts to Sports Teams, Museums, and More by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Stoney G deGeyter Use these questions to assess the knowledge of any potential SEO you are interviewing. The post 46 SEO Job Interview Questions to Assess a Candidate’s Knowledge by @stoneyd appeared first on Search Engine Journal. Source:: SEO News
By Lucinda Honeycutt All too often, marketers focus solely on the hard conversion — making the sale. There are ways to get customers to soft convert or show interest in your products and services. Check out this list to help you get started. The post 6 Ways to Increase Soft Conversions Before the Sale by @LEHoneycutt appeared first on Search Engine Journal. Source:: SEO News