By Matt Southern Google introduced a Purchases on Google beta program which allows qualifying merchants to add a “Buy” button to search adds. The post Google Introduces ‘Buy’ Button in Beta Program by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google is taking personalized search a step further with a “Personal” tab which has been rolled out in search results. The post Google Adds ‘Personal’ Tab to Search Results by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern A new AdWords experience is expected to be rolled out to all advertisers by the end of the year. The post New AdWords Experience Rolling Out by End of the Year by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Brock Murray This guide will walk you through everything you need to position your Shopify store for organic search success. The post Shopify SEO: How to Optimize Your Store for Success by @SEOBrock appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google has issued a warning about the dangers of publishing content on other sites for the purpose of building links. The post Google Issues a Warning About Guest Posting to Build Links by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Facebook is rolling out support for AMP as part of its open source Instant Articles software development kit. The company’s new SDK will have an extension that allows publishers to create content in the Instant Articles, AMP, and Apple News format. Support for Google’s AMP will be rolled out first, with support for Apple News coming in a few weeks. Facebook’s SDK will work by building AMP and Apple News pages with the same markup used to build Instant Articles. In addition, it will include the unique customization options offered by each publishing format. “With an easy…
By Clark Boyd Adding incentives, herding, and availability bias to your ad copy can improve your PPC campaign performance. Here’s how. The post Exploit These 3 Powerful Motivators for Better PPC Ad Copy by @clarkboyd appeared first on Search Engine Journal. Source:: SEO News
By Susan Wenograd Here’s everything you need to know about the Facebook Ad Relevance Score and improve your score for better performance. The post Everything You Need to Know About Facebook Ad Relevance Score by @@SusanEDub appeared first on Search Engine Journal. Source:: SEO News
By Adam Heitzman Vetting SEO agencies is important. Ask these questions to ensure you choose the right SEO agency for you. The post How to Vet An SEO Agency (and Prevent Failure) by @AdamHeitzman appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns. The post Google AdWords Integrates With Google Optimize and Google Surveys 360 by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News