By Lisa Raehsler These PPC best practices for 2020 can help improve your paid search campaigns’ performance. The post 10 Paid Search & PPC Best Practices for 2020 via @LisaRocksSEM appeared first on Search Engine Journal. Source:: SEO News
By Greg Jarboe Learn and understand the biases that affect search and recommender systems and how these biases impact users. The post Understanding Biases in Search & Recommender Systems via @gregjarboe appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google’s data can be filtered by country, or you can view a global list of top trending searches. “Trending” refers to search terms that saw the largest increase in search volume in in 2019 compared to 2018. Related: 10 Important 2020 SEO Trends You Need to Know In this post I’ll highlight some of the top global searches and top US searches. The full set of data can be viewed here. Top Trending Global Searches Overall India vs…
By Danny Goodwin Mike Grehan of Acronym shares his insights on learning how to rank, information retrieval, the death of SES, and more. The post Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] appeared first on Search Engine Journal. Source:: SEO News
By Jesse McDonald Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results. The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Source:: SEO News
By Jason Barnard In July/August 2019, two things changed with Google’s Knowledge Graph API. Learn more about the update here. The post Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) via @jasonmbarnard appeared first on Search Engine Journal. Source:: SEO News
By Roger Montti Conductor announced they have emerged as an independent company and no longer part of WeWork. The post Conductor Extracts Itself from WeWork via @martinibuster appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. The post Google Brings New Features to ‘App + Web’ Properties in Google Analytics via @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Ilya Cherepakhin Don’t forget to also think about what BERT means for your paid search approach. Here’s what you need to know. The post Understanding BERT’s Implications on Paid Search via @digital_future appeared first on Search Engine Journal. Source:: SEO News
By Chuck Price Discover seven search engines that promise more than “don’t be evil.” They promise to make the world a better place. The post 7 Alternative Search Engines That Do Social Good via @ChuckPrice518 appeared first on Search Engine Journal. Source:: SEO News