By Roger Montti In a Webmaster Hangout, Google’s John Mueller answers what steps publishers should take to optimize content for voice search and for Google Assistant. He also cautions against certain practices that may be seen as spam. The post Google Answers How to Optimize Content for Voice Search by @martinibuster appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google has published a set of guidelines for its quality raters to follow when evaluating voice search results. The post How Google Rates Voice Search Results by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Pro Rank Tracker Here’s what you need to do in order to keep up with Google’s constantly changing local search algorithms. The post Google Local Search: 5 Things You Need to Do to Rank Now by @ProRanktracker appeared first on Search Engine Journal. Source:: SEO News
By Katy Katz There is no major difference between marketing and sales. They share the same primary goal: to increase revenue. So why don’t they always get along? The post 6 Ways Marketing & Sales Can Work Together by @KatyKatzTX appeared first on Search Engine Journal. Source:: SEO News
By Pauline Jakober How PPC pros can better optimize accounts and target audiences using the various types of demographic data Google collects. The post Using Google Demographic Data to Optimize Your PPC Account by @GrpTwentySeven appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern Google has been sending notices to publishers with directions for how to make their content more discoverable by Google Assistant. The post Google to Publishers: Optimize Your Content for Google Assistant by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News
By Victoria Edwards Facebook is testing a new feature that lets you assign a private message to an individual within your team. The post New Facebook Test: Assign Private Messages to Your Team by @tallchickvic appeared first on Search Engine Journal. Source:: SEO News
By Julia McCoy Here’s everything you need to know about internet marketing to help your business or brand drive traffic, leads, and sales. The post What is Internet Marketing? Your Guide to Today’s Online Marketing by @JuliaEMcCoy appeared first on Search Engine Journal. Source:: SEO News
By Roger Montti Google’s description of how it uses structured data has changed. Here’s how these changes may indirectly affect your rankings. The post Does Structured Data Markup Indirectly Help Rankings? by @martinibuster appeared first on Search Engine Journal. Source:: SEO News
By Matt Southern A recent survey of the local search industry found that SEOs earned an average of $61,711 in 2017. The post Local Search Survey: Average Earnings & Most In-Demand Skills by @MattGSouthern appeared first on Search Engine Journal. Source:: SEO News