How the Facebook & Instagram Divergence Impacts Your Media Spend via @SusanEDub
By Susan Wenograd Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same. Despite being managed within the same ad manager interface, the reality is that these two avenues are starting to have less in common. On the surface, it’s usually a tale of “Instagram skews younger.” That’s certainly true, but it’s interesting (and important!) to note that there are also vastly different goals for users on these platforms. These differences are key in how results play out in advertising on the platforms. In the past, Instagram was a placement box that was checked,…