Reddit CEO Steve Huffman held an AMA style update through a self-post on /r/announcements yesterday, October 26, 2016, to announce a handful of new things they are working on, and also answer some questions. One particular update was worth noting, as they appear to be launching ‘Interest Targeting’ into Reddit Ads, which would “allow advertisers to target audiences based on a handful of predefined interests (e.g. sports, gaming, music, etc.), which will be informed by which communities they frequent. A targeted ad is more relevant to users and more valuable to advertisers.” It doesn’t appear to be available in the Ad […]
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